Rent a car, music is free

CNET News.com: “…National Car Rental and Alamo Rent A Car will offer XM radio service in certain vehicles for no extra charge. Financial terms of the deal were not released.”
A friend (XM subscriber) and I (Sirius Subscriber) were searching for music in FLA in April and came to the conclusion that this was a must-do-deal for the satellite radio guys. This is a win-win-win. Customers have an enhanced perception of National and Alamo, XM gets first-hand exposure among a highly-coveted demographic, Customers get a huge selection of commercial-free music in a place where they have no favorite stations to rely on.

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